Articles Tagged ‘media Experts’

BestBuybacktoschool

Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

Copied from Media in Canada - ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.

Copied from Media in Canada - BellOlympic

Bell’s multi-screen Olympic campaign

The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.

Copied from Media in Canada - PIA

Cheil helps lawyers tackle negative perceptions

In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.

BMW

BMW creates bullet-fast video for M5 launch

The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.

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Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?

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Next Media Stars: Walton and Whiffen’s Young Lions nod

The pair from Media Experts went to Cannes thanks to a community-building plan for the YMCA.

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Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

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Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.

BellQuebec

Bell puts Quebec City first for Fibe

The telco played into the rivalry between cities to promote its Fibe internet service in the region.

Bell

Bell gets chattier

The company has expanded its “Let’s Talk” campaign with an increased online presence.

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It’s the most digital time of the year

Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.

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Media Experts celebrates XXX

As Canada’s oldest indie media agency hits 30, strategy takes a look at what it took to navigate the last three decades in media.

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Getting creative for the cause

Campaigns from Virgin Mobile, Aeroplan and IFEX defy conventions in their quest for good.

Computer

Holiday shoppers jumping on e-commerce bandwagon: study

A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.