Articles Tagged ‘media Experts’

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Future Shop launches social grants

The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.

Copied from Media in Canada - Aldo

Aldo gets back to basics

The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.

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Workopolis channels the news

The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.

Copied from Media in Canada - MiniPaceman

Mini highlights its ‘design with bite’

The car co is introducing the Paceman to the market with an all-video campaign.

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ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

Copied from Media in Canada - Best buy

Best Buy Canada unwraps the power of tech gifts

The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.

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MAOY Bronze: Media Experts’ rejig pays off

The agency holds strong in the winners’ circle two years running.

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Best Buy Canada’s bold plan to stay #1

Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.

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Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

Copied from Media in Canada - ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.

Copied from Media in Canada - BellOlympic

Bell’s multi-screen Olympic campaign

The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.

Copied from Media in Canada - PIA

Cheil helps lawyers tackle negative perceptions

In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.

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BMW creates bullet-fast video for M5 launch

The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.

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Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?

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Next Media Stars: Walton and Whiffen’s Young Lions nod

The pair from Media Experts went to Cannes thanks to a community-building plan for the YMCA.