Articles Tagged ‘media Experts’

Copied from Media in Canada - Best buy

Best Buy Canada unwraps the power of tech gifts

The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.

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MAOY Bronze: Media Experts’ rejig pays off

The agency holds strong in the winners’ circle two years running.

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Best Buy Canada’s bold plan to stay #1

Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.

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Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

Copied from Media in Canada - ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.

Copied from Media in Canada - BellOlympic

Bell’s multi-screen Olympic campaign

The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.

Copied from Media in Canada - PIA

Cheil helps lawyers tackle negative perceptions

In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.

BMW

BMW creates bullet-fast video for M5 launch

The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.

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Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?

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Next Media Stars: Walton and Whiffen’s Young Lions nod

The pair from Media Experts went to Cannes thanks to a community-building plan for the YMCA.

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Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

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Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.

BellQuebec

Bell puts Quebec City first for Fibe

The telco played into the rivalry between cities to promote its Fibe internet service in the region.

Bell

Bell gets chattier

The company has expanded its “Let’s Talk” campaign with an increased online presence.

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It’s the most digital time of the year

Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.