Articles Tagged ‘media Experts’

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Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.

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Bell puts Quebec City first for Fibe

The telco played into the rivalry between cities to promote its Fibe internet service in the region.

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Bell gets chattier

The company has expanded its “Let’s Talk” campaign with an increased online presence.

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It’s the most digital time of the year

Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.

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Media Experts celebrates XXX

As Canada’s oldest indie media agency hits 30, strategy takes a look at what it took to navigate the last three decades in media.

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Getting creative for the cause

Campaigns from Virgin Mobile, Aeroplan and IFEX defy conventions in their quest for good.

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Holiday shoppers jumping on e-commerce bandwagon: study

A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.

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Agency of the Year ate our redesign

Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.

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Media Agency of the Year 2011

MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.

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Media Directors of the Year

Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.

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MAOY Silver: Media Experts stays ahead of the curve

The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.

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Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.

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Future Shop has what you ‘Most-Must’ want

The company goes heavy into digital with its 2011 holiday campaign.

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BMW gets personal in Maclean’s

The luxury car co highlights its text-to-speech tech with a personalized note to each subscriber.

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Smartset’s ‘in-between’ campaign

The Canadian retailer has launched a multimedia effort targeting women in their late 20s.