Articles Tagged ‘Media Profile’

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Media Profile wins M&M Food Market

The shop will lead the strategy for communicating the refreshed brand’s positioning to Canadians.

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Up to the Minute: FCB wins Ontario Tourism (again)

Plus, Media Profile makes a slew of promotions and more news you may have missed.

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Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner.

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Agency of the Year 2016 winners revealed

Take a look at who took home the big prizes at this year’s show and the work that clinched the wins.

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PRAOY Gold: Media Profile puts storytelling at the heart of PR

The agency beefed up its in-house content creation to reach the top of the PR podium.

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Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

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CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

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DQ’s Italian sandwich saga

The QSR teams up with a (kind of) real Nonna to launch its latest product.

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Media Profile continues to grow

Four new clients lead to new hires and promotions at the PR agency.

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Leo Burnett repeats as Agency of the Year

DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.

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PR AOY Bronze: Media Profile’s winning partnership strategy

The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.

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Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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Up to the minute: Time for Client of the Year

Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.

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Weekend reading: Dairy Queen serves up 75 years

The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.

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Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.