Articles Tagged ‘Mediative’

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Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.

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Ads that stick in your brain

Are Canada’s most creative campaigns better at grabbing attention than ones made in the U.S.?

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Verdict: Huggies and Walmart partner to win new moms

The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.

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Shopper Innovation Awards: Out-of-the-box retail

RBC takes the Gold for its new retail format, Walmart wins Silver for its Outdoor Living Centre and Sobeys takes Bronze for its Moodie Foodie app.