Articles Tagged ‘MediaVest’

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AToMiC 2017: Messing with media

Scotts Miracle-Gro, Duracell and the Canadian Safe School Network took dramatic steps to earn your attention.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

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Mondelez’s musical mornings

BelVita’s latest sampling efforts show what your breakfast routine has been missing – a live piano serenade.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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CASSIES Bronze: Shreddies shows its ‘Genuine Goodness’

To fight a decline in the cereal category, Post Foods shared simple stories of authentic Canadian goodness.

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CASSIES Bronze: Kraft shows the joys of guilty pleasures

“Shamefully Good” celebrated how adults (not just kids and students) enjoyed the iconic meal too.

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Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

Dentyne prepares daters to pucker up at the movies

Striving to become part of millennials’ pre-date ritual, the gum brand has partnered with Cineplex for its latest campaign.

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Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

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BelVita starts well with V

As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.

Copied from Media in Canada - Crystal Light

Crystal Light celebrates the weird

The beverage mix brand is leveraging Vine to create personalized commercials for consumers.

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Next Media Stars: Amanda De Fields chalks up a digital strategy

The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.

Copied from Media in Canada - Capital One

Capital One hits the button

The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.

Copied from Media in Canada - KraftDinner

Kraft Dinner wants to be your last meal

The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.

Copied from Media in Canada - Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.