Articles Tagged ‘men’

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Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.

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Ditch the Marlboro man stereotype

Marketers, listen up! New research finds men are increasingly active at home, and Microsoft’s Alyson Gausby says it’s time to treat them with respect.

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Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.

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CIL paints a manly promotion

The brand targets a younger demo with a campaign that renames its colours.

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Specialty roundup

From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.