Articles Tagged ‘Mercedes-Benz Canada’

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

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Mercedes-Benz names new head of marketing

Virginie Aubert takes over as VP of marketing from Gavin Allen.

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Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

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The ride of a lifetime

As luxury auto brands offer more affordable vehicles and creative for a wider audience, they’re maintaining premium status through tech and heritage.

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Mercedes-Benz Canada names new head

Brian D. Fulton takes over the role of president and CEO for the automaker’s Canadian operation.