Articles Tagged ‘Mia Pearson’


Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.


Co-chairs announced for 2018 Marketing Awards

Nominations have also been opened for judges to help evaluate the best creative work in the new Craft category.


MSLGroup president heads to new firm

Gayla Brock-Woodland has moved on to lead public affairs firm Ensight.


MSLGroup acquires North Strategic

The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.

North Strategic group photo

PRAOY Bronze: Influencers find true North

Services devoted to content creation, ideation and now influencers pushed North Strategic onto the podium.


Strategy Awards jury revealed

Check out which industry insiders will be on the inaugural judging panel.


Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.


North Strategic navigates to millennials

A new partnership with Ten Thousand Coffees aims to help brands connect better with the sought-after demo.

WXN conference. (Mike Sturk photo)

Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

North Strategic_group_photo

PR AOY Gold: North Strategic does it their way

How the young, fast-growing shop landed the top spot in the competition’s newest category.