Articles Tagged ‘Michael Samoszewski’

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Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Coca-Cola’s new ‘One Brand’ approach

A new global strategy that replaces “Open Happiness” will roll out in Canada next month.

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Check it out: Coke gets in the game

The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.

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Michael Samoszewski’s marketing resolutions

Coca-Cola’s marketing VP on getting back to basics and finding a balance between functional and emotional.