Articles Tagged ‘Microsoft Canada’

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Make championing women core to your business

Microsoft Canada’s Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.

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Former Microsoft CMO makes an analytical move

Andrew Dixon has taken on the VP, marketing role for Canada and Latin America at SAS.

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Microsoft makes the most of a day

We all get the same 24 hours in a day, but the tech co shines light on those who use them best.

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Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.

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Getting consumers to pay attention

New research from Microsoft Canada shows that attention spans aren’t shrinking as much as they are adapting.

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Microsoft meets Gen Z

An influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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The power and value of personalization

This year’s Microsoft Digital Trends report highlights how brands can get Canadians to use digital services and products.

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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What’s your device personality?

Mobile phones aren’t just for keeping in touch anymore. Phones are becoming caretaker-like devices, helping us manage our day to day, and other findings from Microsoft’s latest screen research.

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Microsoft tells women’s stories

The tech company unveiled a giant black and white portrait of strong female leaders as part of a social media campaign.

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Two-thirds of shoppers buy where they preview electronics

Lead researcher Alyson Gausby shares insights from a new Microsoft study, which also suggests Canadians are more likely to recommend specific products rather than stores.