Articles Tagged ‘Microsoft’

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Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

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New York Ad Week: The big bang of tech and creativity is here

Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.

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Stops, starts and changes; Nordstrom confirms expansion rumours

Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.

BNotion

Next Big Things: New partners for a new reality

It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.

Maximum Stretch

Stops, starts and changes; Couche-Tard expands into Europe

Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.

Canadian Tire Tires

Store stops, starts & changes

In this new, ongoing Shopper Marketing Report feature, we look at how retailers ranging from Canadian Tire to Microsoft Canada are opening, closing and changing store tactics.

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DAOY Honourable Mention: Taxi’s big digital fares

Taxi rounds out the top five in Digital Agency of the Year with work for Telus, Canadian Tire and Microsoft.

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Next Big Thing: The NU world of TV advertising

Microsoft Advertising is about to change television as we know it. So what does this mean for our industry?