Articles Tagged ‘millennials’

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What loyalty means to millennials vs. gen z

A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.

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Frosted Flakes goes after the millennial man

A new all-digital campaign from the Kellogg brand goes after male sports fans.

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What about Gen X?

A new report from Yahoo! takes a look at the demo that’s less talked about of late.

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Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.

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Women less confident with financial decisions

A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.

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What the youngest millennials care about

New research from Zeno Group reveals how 14- to 25-year-olds view the world.

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How millennials see themselves

A new report from Mintel shows how the demo strives to break away from the labels placed on them.

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Shopper marketing trends for 2016

TracyLocke Canada’s Jason Dubroy breaks down what to expect for the year ahead.

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North Strategic navigates to millennials

A new partnership with Ten Thousand Coffees aims to help brands connect better with the sought-after demo.

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Assessing Whole Foods’ value play

As the retailer moves to solve the value conundrum with a lower-priced banner, Shopper DDB’s Jason Dubroy considers branding fallout or whether it’s a home run in niche-filling.

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Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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Back page: And we shall know them by their hats!

From our April issue, check out Rain43′s guide to decoding the elusive millennial.

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Younger millennials show brands love on social media

Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.

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BCON bits: Finding the millennial funny bone

The Onion is training, not tricking, Gen Y to listen up, says Rick Hamann ahead of his talk later this month.

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The impact of FOMO

A new survey says “fear of missing out” is having a major influence on purchase decisions.