Articles Tagged ‘millennials’


What loyalty means to millennials vs. gen z

A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.


Frosted Flakes goes after the millennial man

A new all-digital campaign from the Kellogg brand goes after male sports fans.


What about Gen X?

A new report from Yahoo! takes a look at the demo that’s less talked about of late.


Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.


Women less confident with financial decisions

A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.


What the youngest millennials care about

New research from Zeno Group reveals how 14- to 25-year-olds view the world.


How millennials see themselves

A new report from Mintel shows how the demo strives to break away from the labels placed on them.


Shopper marketing trends for 2016

TracyLocke Canada’s Jason Dubroy breaks down what to expect for the year ahead.


North Strategic navigates to millennials

A new partnership with Ten Thousand Coffees aims to help brands connect better with the sought-after demo.


Assessing Whole Foods’ value play

As the retailer moves to solve the value conundrum with a lower-priced banner, Shopper DDB’s Jason Dubroy considers branding fallout or whether it’s a home run in niche-filling.


Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.


Back page: And we shall know them by their hats!

From our April issue, check out Rain43′s guide to decoding the elusive millennial.


Younger millennials show brands love on social media

Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.


BCON bits: Finding the millennial funny bone

The Onion is training, not tricking, Gen Y to listen up, says Rick Hamann ahead of his talk later this month.


The impact of FOMO

A new survey says “fear of missing out” is having a major influence on purchase decisions.