Articles Tagged ‘Mindshare’

test-drive-canada-623x350

Air Canada welcomes American test drivers

The airline has created a new digital campaign that taps into the Trump-fuelled desire to move north.

TTT2

Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.

ManMath

Walmart’s masculine math

The retailer moves away from its millennial mom target for a guy-friendly spring campaign.

Becel

Becel makes things simple

The Unilever brand’s new experiential campaign focuses on showing that margarine’s origins are as natural as butter.

Tattoo

Dove Men+Care’s ordinary heroes

The Unilever brand’s latest spot celebrates the real guys who don’t get medals or statues in their honour.

giftofhome2

Air Canada hand-delivers holiday cheer

The airline’s follow-up to its “Gift of Home” platform reunites a few Canadians with their loved ones.

enRoute Print Ad

Amex opens up the front of the line

The company is giving entertainment perks to non-cardholders to attract new members.

timssidmackinnion

Tim Hortons gets NHL stars in-store

Sidney Crosby and Nathan MacKinnon take a shift in their hometown Tims, while the QSR gets into the trading card game.

Walmart

Walmart celebrates the smart

The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.

selfmaker

Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.

shutterstock_229761016

Up to the Minute: Tag’s new ECD

Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.

Pilot

The primetime jungle heats up

In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.

Hellmanns_stills_000001[1]

Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

4x6_FreshBoard2

Walmart’s refresh

The retailer takes an omni-channel approach to promote its upgraded grocery offering.

shutterstock_229761016

Up to the Minute: New board at the Advertising Standards Council

Plus: Cummins acquires a social agency and a slate of new PR wins.