Articles Tagged ‘Mindshare’

Tims

Tim Hortons’ magical moment

The brand goes to a higher level with its latest in-store stunt.

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Canada Dry Mott’s new product love affair

Product innovation tends to fail. So why is the beverage co banking on new product launches? The simple answer: it’s working.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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CASSIES Silver: Heart & Stroke brings home increased donations

The charity shared survivors’ stories to highlight the impact donors can make.

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CASSIES Silver: SickKids focuses on the hero within

The hospital foundation stood out from the pack by sharing the strength and resilience of its patients.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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A peek inside Nexxus’ salon strategy

The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.

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Driving awareness, literally

Tim Hortons’ latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.

cannes

Judy John named Direct Lion jury president

The Leo Burnett CCO is the first Canadian female creative to lead a jury at the international creativity award show in Cannes.

walmart

Walmart wants to solve your holiday problems

Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.

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Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

lincoln

Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.

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Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.