Articles Tagged ‘Mindshare’

IBM Cognitive Cooking Poutine Posters1

Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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A peek inside Nexxus’ salon strategy

The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.

darkbus

Driving awareness, literally

Tim Hortons’ latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.

cannes

Judy John named Direct Lion jury president

The Leo Burnett CCO is the first Canadian female creative to lead a jury at the international creativity award show in Cannes.

walmart

Walmart wants to solve your holiday problems

Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.

Tim Hortons Concept Store (Convention 2014) - Counter

Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

lincoln

Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.

Wearables_FashionDiscovery

Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

tims

Tims leaves customers in the dark

For its new Dark Roast launch, the coffee co took a risk turning out the lights to heighten the senses.

Depend2

Depend shows off its wares

The leakage protection brand is lending support to younger users of its products.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

Double Smiley

Walmart turns 20

The brand’s Canadian operation celebrates two decades of rocking the retail boat.

Mott’s solves snack stress

Targeting moms looking for healthy options, the brand plans to follow up its current in-store campaign with a back-to-school push.

Cause + Action Awards: Dove hangs self-esteem issues out to dry

With its dramatization of stats via 3D billboards, the brand’s work to encourage self-confidence secured its win.

apology

Lowe Roche wins at the Ogilvy Awards

The Toronto shop picked up three wins in New York, including Gold for its O.B. “Personal Apology” campaign.