Articles Tagged ‘Mindshare’

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The primetime jungle heats up

In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.

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Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

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Walmart’s refresh

The retailer takes an omni-channel approach to promote its upgraded grocery offering.

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Up to the Minute: New board at the Advertising Standards Council

Plus: Cummins acquires a social agency and a slate of new PR wins.

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Tim Hortons’ magical moment

The brand goes to a higher level with its latest in-store stunt.

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Canada Dry Mott’s new product love affair

Product innovation tends to fail. So why is the beverage co banking on new product launches? The simple answer: it’s working.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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CASSIES Silver: Heart & Stroke brings home increased donations

The charity shared survivors’ stories to highlight the impact donors can make.

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CASSIES Silver: SickKids focuses on the hero within

The hospital foundation stood out from the pack by sharing the strength and resilience of its patients.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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A peek inside Nexxus’ salon strategy

The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.

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Driving awareness, literally

Tim Hortons’ latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.

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Judy John named Direct Lion jury president

The Leo Burnett CCO is the first Canadian female creative to lead a jury at the international creativity award show in Cannes.