Articles Tagged ‘Mindshare’

Tim Hortons Concept Store (Convention 2014) - Counter

Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

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Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.

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Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

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Tims leaves customers in the dark

For its new Dark Roast launch, the coffee co took a risk turning out the lights to heighten the senses.

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Depend shows off its wares

The leakage protection brand is lending support to younger users of its products.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

Double Smiley

Walmart turns 20

The brand’s Canadian operation celebrates two decades of rocking the retail boat.

Mott’s solves snack stress

Targeting moms looking for healthy options, the brand plans to follow up its current in-store campaign with a back-to-school push.

Cause + Action Awards: Dove hangs self-esteem issues out to dry

With its dramatization of stats via 3D billboards, the brand’s work to encourage self-confidence secured its win.

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Lowe Roche wins at the Ogilvy Awards

The Toronto shop picked up three wins in New York, including Gold for its O.B. “Personal Apology” campaign.

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Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.

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Shopper Innovation Awards: American Express looks local

The credit card company wins a Silver and a Bronze for encouraging consumers to “shop small” in Toronto.

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Axe grows up

The Unilever brand is launching a “Pose for Peace” campaign to empower its socially-conscious target demo.

Copied from Media in Canada - sickkids real life heroes

SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.

Copied from Media in Canada - DblDangler_Holiday_food

Walmart’s moms ring in the holidays

The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.