Articles Tagged ‘Mindshare’

Copied from Media in Canada - ourfoodyourquestions

Canada in Cannes: How to win in 2014

The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.

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Fall TV: Primetime battlegrounds 2013

With the battle lines drawn, an expert panel predicts the winners and losers for the upcoming season.

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Hellmann’s: 100 years of keeping it real

How the brand has stayed true to its positioning through a century of change.

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Walmart brings Smiley out of retirement

The retailer’s mascot quietly returns to support a month-long price roll-back promotion by JWT.

Copied from Media in Canada - Dove4

Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

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Youth Report: Kotex adds forum to its Real Talk platform

As an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.

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Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.

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Hawaiian Punch launches new format in Canada

Canada Dry Mott’s is bringing new flavours and a different bottle size of the tween- and teen-targeted drink to Canada this year.

HeartandStroke

Heart and Stroke Foundation works with time

The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”

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Becel spreads the love

The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.

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Knorr kicks off “What’s for Dinner?”

The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.

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LG debuts an emotionally-driven campaign

The North American campaign for the LG Optimus G encourages people to break out of their cellphone’s cell.

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Old school innovation

Not all attention-grabbing, clutter-busting ‘firsts’ involve tech.

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Dove Canada spotlights role models

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.

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Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?