Articles Tagged ‘Mindshare’

DOVE.RealWomen

Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.

HawaiianPunch

Hawaiian Punch launches new format in Canada

Canada Dry Mott’s is bringing new flavours and a different bottle size of the tween- and teen-targeted drink to Canada this year.

HeartandStroke

Heart and Stroke Foundation works with time

The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”

becel

Becel spreads the love

The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.

knorr 1

Knorr kicks off “What’s for Dinner?”

The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.

Copied from Media in Canada - 12 11 14 LG

LG debuts an emotionally-driven campaign

The North American campaign for the LG Optimus G encourages people to break out of their cellphone’s cell.

PFAFF_DM_5

Old school innovation

Not all attention-grabbing, clutter-busting ‘firsts’ involve tech.

Doverolemodels

Dove Canada spotlights role models

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.

Ricki_Lake_Global_Daytime TV

Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?

Walmart_Fox_158F_FINAL

A whole new world for Walmart

With new CMO Emma Fox on board, the retailer is boldly going where it has never gone before, putting a focus on moms, taking private label up a notch and entering the social media era.

walmartmom

Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.

CoverNov11

Agency of the Year ate our redesign

Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.

MediaCom

Media Agency of the Year 2011

MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.

Mindshare

MAOY Bronze: Mindshare dives into digital bridging

Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.

heartandstroke

The Heart and Stroke Foundation gets real

The charity advises Canadians of the early onset of heart disease with a bold new campaign.