Articles Tagged ‘Mini’

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What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

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Check it out: Major speed in a Mini package

Mini attempts to prove the speed of its new performance model with a display at Yonge-Dundas Square.

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Trio of new titles at Zulu

The agency promotes a creative pair as its new ACDs and brings in a veteran design director.

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Mini highlights its ‘design with bite’

The car co is introducing the Paceman to the market with an all-video campaign.

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Mini Canada throws tiny parties

The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.

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A big decade for Mini

As the car co celebrates its 10th anniversary in Canada, strategy reflects on the brand building that got it here.

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Mini helps holiday shoppers with easy unparking

This holiday season the car company is relieving parking lot stress for its drivers with its Mini Parked Car Locators.

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MAOY Silver: Media Experts stays ahead of the curve

The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.

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Mini plays dress-up

The brand teased with a Halloween stunt that draped Toronto cars in Mini-inspired costumes.