Articles Tagged ‘MiO’


AOY Bronze: Taxi bounces back

Losing a big account didn’t stop this agency, as it continued to bring on new clients and produce stand-out work.


Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.


Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.


Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Kraft adds another shop to its roster

Though the CPG hasn’t done much masterbrand work in Canada in the past, following an agency shuffle in the U.S., it adds Mcgarrybowen to its roster to lead company-wide marcom.


MacLaren McCann boosts its creative might

The agency has brought in six new faces, from group CD to junior AD, to work across a variety of accounts.

social smoking

Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.


The power of wacky

Now trending: From talking horses to a sales associate “genie,” it seems silly season is upon us in ad land.


Cannes contenders: Canadian roundup

The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.


AToMiC shortlist: part four

In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.


Top Cannes contenders: Film Craft

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.


CASSIES Gold: Mio gets through to millennials

The Kraft water enhancer targets young men with off-the-wall humour.


Marketers of the Year: Kristi Murl changes things up at Kraft

The company’s youngest marketing director rejuvenated the tired beverage mix category with quirky campaigns for Mio that entertain the elusive millennial male.

Taxi Picnic Tables3

AOY Silver: Taxi’s customized ride

The agency claims the Silver AOY prize for work for Boston Pizza, Canadian Tire, Kraft Dinner, Mio and Snuggle.


Kraft channels the spirit of a startup

Tony Matta, Kraft Canada’s new CMO, talks about his new role, the changes that have taken place at the company since it split from sister co Mondelez and some key lessons he learned from his time in the U.S.