Articles Tagged ‘Mirum’


Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.


Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.


Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?


Embrace the shift away from stuff (column)

Mirum’s Mitch Joel tracks tech trends around streaming and subscriptions to prepare marketers for what’s next.


Jon Finkelstein joins PwC as executive creative director

Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.

Echo, Bookshelf

The voice behind artificial intelligence

From a consumer perspective, the advancement of AI might be less important than how they interact with it.


Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.

toybox conference1

How data is shaping the next big things

Data advancement underlies the potential of virtual reality, the internet of things and chatbots.


Mirum launches new Adidas project

The digital shop has picked up the assignment to create a U.S. program aimed at female runners.


Dairy Farmers issue a non-wake up call

Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.


Mirum adds 14 after new business wins

The digital shop has also promoted three to ACD roles after being selected by UNICEF to revamp its digital ecosystem.


Dairy Farmers make a health connection

A new campaign gives milk products’ specific health benefits a close-up.


TD gets real for RRSP season

A new series of digital videos features real customers on their way to achieving savings milestones.

OOH Alberta

A case for Canadian cheese

The Dairy Farmers of Canada touts the quality of our own Paris and Holland.


Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.