Articles Tagged ‘MLSE’

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Check it out: Snickers helps a Raptor get his swag back

An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.

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MOY 2019: Jill Schoolenberg’s slam dunk

The GoDaddy VP transforms sports figurines and cozy pajamas into a long-term strategy for the Canadian market.

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Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.

Aviva

Aviva shows link between insurance and goalies

Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

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Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.

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Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

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Toronto Maple Leafs look to the next 100 years

A new campaign from Sid Lee embraces the team’s ups and downs as it prepares for the future.

Molson

Rethink, FCB, BBDO big winners at Clio Sports

Nine Canadian companies took home 19 awards at last night’s show.

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Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

Carlton and Raptor bedtime story

Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Kids get the spotlight in Club Maple Leafs

An initiative based around a new app and unique experiences hopes to create the next generation of Leafs fans.