Articles Tagged ‘MLSE’

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Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.

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Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

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Toronto Maple Leafs look to the next 100 years

A new campaign from Sid Lee embraces the team’s ups and downs as it prepares for the future.

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Rethink, FCB, BBDO big winners at Clio Sports

Nine Canadian companies took home 19 awards at last night’s show.

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Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

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Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Kids get the spotlight in Club Maple Leafs

An initiative based around a new app and unique experiences hopes to create the next generation of Leafs fans.

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MLSE wins big at Clio Sports

The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

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A drink between rivals

Coca-Cola and MLSE extend the “Share a Coke” campaign to prove sharing happiness can break through even the oldest of rivalries.

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How to grab attention in 2015

Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.

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The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.