Articles Tagged ‘MLSE’

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MLSE’s Shannon Hosford to receive ACA Gold Medal

The company’s CMO will be recognized at the Strategy Awards for her achievements over the last 19 years.

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MLSE invests in tech via Ricoh partnership

The owner of the Leafs and Raptors is staying current to facilitate collaboration and attract talent in a competitive market.

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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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Check it out: Snickers helps a Raptor get his swag back

An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.

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MOY 2019: Jill Schoolenberg’s slam dunk

The GoDaddy VP transforms sports figurines and cozy pajamas into a long-term strategy for the Canadian market.

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We The North: Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.

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Aviva shows link between insurance and goalies

Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

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Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.

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Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

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Toronto Maple Leafs look to the next 100 years

A new campaign from Sid Lee embraces the team’s ups and downs as it prepares for the future.

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Rethink, FCB, BBDO big winners at Clio Sports

Nine Canadian companies took home 19 awards at last night’s show.

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Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.