Articles Tagged ‘Molson Canadian’

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AOY Silver: Rethink digs up winning ideas

From “piss off Putin” briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.

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B!G Silver: Rethink unlocks national pride for Molson

How a travelling beer fridge took the world by storm.

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Rethink wins Coors Light

It’s the third time in two years that the Molson Coors line has shifted shops.

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Molson’s grand hockey gestures

Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.

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Molson’s altered concerts

To create an exclusive experience and better connect with music lovers, the brand is hosting concerts across the country in secret locations.

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Canada picks up eight Lions

Canada has won two Silver and six Bronze Lions across Design, Cyber and Radio.

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Emotion: you’re doing it wrong

BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.

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Rethink names new partners, CDs

The Toronto and Vancouver shop has bolstered its senior ranks with six promotions in total.

AToMiC Awards: Product development, joining the maker movement

What will they come up with next? Check out these innovative products that won over the jury.

Time for a cold one

Molson Canadian 67 and Sapporo have unveiled new campaigns ahead of the May long weekend.

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See the One Show winners

Check out the work that won Cossette several pencils and saw Anomaly and Paprika each take home a Gold.

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Top Cannes contenders: Titanium & Integrated

Strategy is wrapping up its countdown of the campaigns most likely to win big at the Palais this year.

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Top Cannes Contenders: OOH

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Top Cannes contenders: Innovation

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Molson goes the distance

The brand is bringing back the beer fridge and airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.