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Articles Tagged ‘molson coors’

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Molson Coors pursues cannabis-infused beverages

The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.

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Check it out: Coors Light pays tribute to the Expos

The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.

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Molson Export puts the shine back on depanneurs

The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.

coorside

Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

Molson

Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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Pairing Molson’s history with Montreal’s

The company partners with an AR app to show its founder’s impact on the city’s development.

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Up to the Minute: New clients at FCB/Six, Environics

Plus: Molson Coors sticks with its media partner and more news you may have missed.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Coors Light to bring Snowbombing to Canada

How the music and winter sports festival fits into the brand’s strategy around one-of-a-kind events.

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Mad Jack adds new flavours

The Molson Coors brand of flavoured lager adds root beer and ginger to the roster, complete with a new campaign.

Carling

Carling Black Label gets a facelift

The legacy Molson Coors value brand has a new, more premium look.

Pilsner

Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.

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Molson launches historic product line

The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.

Heineken Zoeterwoude. (Photo by Jasper Juinen for Heineken)

Heineken aims to ‘shake up’ thinking with new shop

Sid Lee will debut new work in May, including creative that “isn’t part of a traditional advertising model.”

Molson

Molson Coors names new PR agency

Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.