Articles Tagged ‘molson coors’

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Molson Coors commits to more sustainable packaging by 2025

The brewer outlined its sustainability progress in an annual report, which also included the changes it’s making to its portfolio.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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Brewers tap the potential of non-alcoholic offerings

Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.

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Molson Coors’ cannabis co picks Rethink as AOR

The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.

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Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

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Molson refreshes its labels under new masterbrand approach

The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.

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AB InBev and Tilray pursue cannabis-infused beverages

The Canadian subsidiaries of the two companies will research non-alcoholic drinks containing THC and CBD.

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Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

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Molson Coors pursues cannabis-infused beverages

The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.

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Check it out: Coors Light pays tribute to the Expos

The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.

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Molson Export puts the shine back on depanneurs

The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.

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Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

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Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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Pairing Molson’s history with Montreal’s

The company partners with an AR app to show its founder’s impact on the city’s development.

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Up to the Minute: New clients at FCB/Six, Environics

Plus: Molson Coors sticks with its media partner and more news you may have missed.