Articles Tagged ‘Momentum’

CreativeStratTeam

Momentum expands in Toronto

A new strategy director and two creative directors are part of efforts to bring an integrated approach to experiential.

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Cannes 2019: Cossette wins Bronze in Radio & Audio

Meanwhile, work from McCann and Momentum earn more Lions in Brand Experience & Activation.

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2018 Strategy Awards: Getting people talking

A look at who won in the Social/Conversational Strategy and new Canada 150 category.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

IN GAME - RACING

GMC lets you race a truck-pulled wagon

The truck brand puts a twist on one of the Calgary Stampede’s most popular events using virtual reality.

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McCann Canada experiences new growth

The agency adds a new VP of strategic planning, while three account directors join its experiential division, Momentum.

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MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

the hunt

Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

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Triscuit lets Canadians play director

From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.