Articles Tagged ‘Mondelez’

mondelezoreo

Mondelez picks WPP, Publicis in global creative review

The company hopes the model will give local markets access to global insights while balancing investment in Canadian favourites.

Cadbury3

Cadbury Bicycle Factory turns 10

How the initiative aimed at helping Ghanaian students ride to school has evolved since launching in 2008.

Cadbury_Darren Goldstein_Toronto

Cadbury brings joy back to the holidays

How the brand is driving local relevance and trying to stay top of mind this December.

Screen Shot 2016-09-20 at 4.51.08 PM

Strategy Awards 2016 shortlists: Part Four

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.

Original-Ritz

Cannes 2016: Canadian work gets shortlisted in Integrated

FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.

Pooch-622x444

Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

angela cuneo

Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

Mond

Mondelez brings back the love

The CPG co creates its second youth soccer-focused campaign.

SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

shutterstock_89267485

Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

shutterstock_170431640

Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

IMG_20150625_114514

Mondelez’s musical mornings

BelVita’s latest sampling efforts show what your breakfast routine has been missing – a live piano serenade.

Mini

Cadbury shrinks down

The chocolate brand makes big moments mini in its new campaign for its shrunken sweets.

CoffeeCrispCakeBarsHorzSM

Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

Wheat Thins viking

Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.