Articles Tagged ‘Mother’s Day’

Mothers

Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

Mothers

Check it out: A better Mother’s Day gift

International charity War Child uses humour and brutal honesty to drive donations around the special day.

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Campbell’s helps moms say thanks

The brand’s new social campaign acknowledges all the help that mothers get.

Mothers

Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

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Moms shell out for cosmetics: study

Mothers’ beauty budgets differ based on age and province, according to this new study from Google and Ipsos Reid.

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CASSIES Bronze: Sport Chek celebrates Mother’s Day

The sports retailer salutes the moms of athletes around the holiday, resulting in the best sales results for that time of year for the chain.

Sportchek

Sport Chek cheers on athletes’ parents

The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.

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Kobo shows off its passion

The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.