Articles Tagged ‘MSLGroup’


Publicis Groupe suspends all awards participation

Promotional budgets are being diverted from industry events to an internal AI assistant.


MSLGroup acquires North Strategic

The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.


Up to the Minute: MSLGroup adds Quebec leadership

Plus: Wins for Bob’s Your Uncle and Rock-It, and more news you may have missed.


Insights and influencers

Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.


Leo Burnett repeats as Agency of the Year

DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.


PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.


Up to the Minute: Loopmedia gets into content marketing

Plus: Tire brands pick new AORs, new SVPs at H+K and MSLGroup and more news you might have missed.


Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

Isabelle photo

MSLGroup hires new executive director

How Isabelle Dube-Cote fits into the PR agency’s plans for growth, collaboration and reaching the Quebec market.


MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.


MSLGroup hires six in Toronto

Anne Locke will run public relations for the firm’s style and beauty division as its new VP.


Leo Burnett wins Grand Clio

Always’ “#Likeagirl” picked up the top honours in the PR category.


Hey brands, millennials want you to help out

A new study finds the 18-to-30 set wants you to get involved in social issues. In Canada, that means the environment.


Always tackles stereotypes ‘like a girl’

The new P&G campaign starts a movement to strip the phrase of its insulting connotation.


MSLGroup boosts social, digital and creative offering

The agency has brought in digital and social media maven Tara Hunt and senior PR professional Cameron Summers.