Articles Tagged ‘MTV’

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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

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Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.

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CRC 2017: MTV hands over the design reins

Jam3 designed a campaign for the U.S. brand that allowed fans to show off their creativity.

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What had SXSW buzzing this year?

Why VR and Snapchat were on everyone’s minds during the annual innovation conference.

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

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Pretty creepy promos

Check out the shows that upped the freaky factor to build buzz.

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Bits from BCON

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

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AToMiC Awards: Brands join the band

Sony and P&G go beyond sponsorships to stand-out content collaborations with bands.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

Mad Men (Season 5)

Net-working

How TV’s big network brands are connecting with today’s consumers.

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Degrassi takes transmedia to school

A new episode-based mobile app allows fans to interact with the show’s characters.

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The changing viewerscape

James Milward explores how TV consumption is changing and what it means for marketers.