Articles Tagged ‘muchmusic’

Screen Shot 2018-01-29 at 4.27.43 PM

CASSIES Silver: #DoTheLivi goes viral

Mosaic helps Children’s Wish stand out and drive donations with help from one survivor’s fancy feet.

Yonge and Dundas Tower

Specialty TV’s survival plan

As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.

Isentaphoto

Brands stand up to bullies

As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?

Mad Men (Season 5)

Net-working

How TV’s big network brands are connecting with today’s consumers.

mmva2012

MMVAs sets a personal branded record

Five of the 13 commercials during Sunday’s MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.

Covers

Youth marketing that pops

As Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.

News

Groovy New Feelings

Planned Parenthood – Groovy New Feelings