Articles Tagged ‘Nancy Marcus’

CASSIES

Letter to the editor: Why I celebrated a CASSIES win

Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.

Nancy Marcus

Kruger promotes Nancy Marcus to North American CMO

In her new role, she will work more closely with the company’s U.S. and Mexico teams.

SIA-623x350

Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.

1b

Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

MOY18_OpenerALTS2 (1)

2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

G_KGRCOR17007_Kruger_2017_MOYcrop

2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

Purex photo

How Kruger is evolving its multicultural strategy

New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.

Cashmere

Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

_MG_7055SM

Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

_mg_5051_sm

Shopper Innovation Awards 2017 jury revealed

Take a look at the team judging this year’s awards, plus two new categories.

Curling

Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

14564422021_6f74d06ad3_k

Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.

Scotties_1

Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.

purex_Ethnicity

Kruger’s multicultural focus

A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.

WXN conference. (Mike Sturk photo)

Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.