Narrative PR » strategy

Articles Tagged ‘Narrative PR’

Narrative_group_photo

PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

Smarties

Bensimon Byrne celebrates 20 years with new wins

From work for Eaton’s to Molson’s “Rant” to its latest Nestle and Constellation wins, we look back at the agency’s last two decades.

fed ex pandas

Top Cannes Mobile and PR contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

Print

PR shops step into the creative game

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

img1

Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.

Inniskillin_Bottles_Group_r2

Vino’s strange bedfellows

Wine brands are going beyond the traditional food pairings, associating themselves with everything from chips to neck ties.