Articles Tagged ‘Narrative’

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.

Scotiabank

Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

Starbucks-BNB

Starbucks brings elevated coffee tastings into a Toronto home

The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.

WhiteRibbon

White Ribbon explores the roots of toxic masculinity

Launched on national anti-bullying day, the organization’s new campaign draws attention to the negative socialization of boys.

HealingHouse

Casey House launches spa to relax (unwarranted) fear of HIV

The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.

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To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.

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Cossette repeats as Agency of the Year

The agency’s third win in a row came with additional prizes in the Design and Media categories.

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2018 Strategy Awards: Changing the game

How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.

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And the Strategy Award winners are…

FCB dominated the third annual awards gala last night in downtown Toronto.

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Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

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AltaVie aims for the premium cannabis consumer

MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and “living in the now.”

Nike

Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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Getting less Turtles so others can have more

The brand aims to stand for a greater purpose with holiday tins that replace a single chocolate with a charitable donation.

CaseyHouse

Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

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Bensimon Byrne hires its first chief strategy officer

Stefan Gerard joins from FleishmanHillard in New York as the agency embarks on a North American growth plan.