Articles Tagged ‘National Public Relations’


Belairdirect’s push to be anything but exciting

In a new campaign, the insurance provider touts the benefits of offering simplified coverage.

Becca Young

National hires SVP of strategy and integration

Becca Young will look to help the firm expand adoption of its non-traditional offerings.


Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

National - Hide

National names VP of marketing technology

Hide Ozawa will support the firm’s Canadian offices and work with teams in the U.S. through Shift Communications.


Belairdirect hosts an ‘Insure-vention’

The insurance brand returns to a humorous approach in its latest ad campaign.


Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.


Up to the Minute: NFL Canada selects TTG

Plus, Colour hires new CD, Faulhaber Communications wins three new clients, and more news you may have missed.

NATIONAL Public Relations-Martin Daraiche named managing partner

National makes three senior appointments

The agency names new leadership in Quebec and adds veteran public affairs expertise in Toronto.


Sobeys highlights its ties to the community

Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.


The BMO Effect

With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.


Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

Jonathan Litwack

National Public Relations enters the martech space

A bid to fill a gap among brands struggling to connect data and PR.


Up to the Minute: National adds to its Atlantic team

Plus, Warc launches new awards and more news you may have missed.


Sephora picks National

The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.


Up to the Minute: National adds two partners

Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.