Articles Tagged ‘natrel’

Natrel

Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.

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Natrel’s Milk Bar comes to Toronto

The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.

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Natrel highlights the diversity of dairy

The Agropur brand gets serious about mac and cheese with an online content hub.

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Shopper Innovation Awards: Natrel introduces a world of dairy

The brand partnered with a coffee chain to launch its Montreal milk bar.

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Caroline Losson leaves Agropur

The Natrel marketer has moved from milk to coffee, taking a role at Keurig Canada.

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Montreal firm takes neuromarketing online

Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.

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Marketers of the Year: Modernizing milk

Agropur’s Caroline Losson is on a mission to make Natrel more than just a milk brand.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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Nutrilait’s new look

The Saputo milk brand takes a simple approach to its new positioning.

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Natrel opens a Milk Bar

The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.

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The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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What keeps Caroline Losson up at night?

The VP of marketing at Natrel chats about the struggle with bilingualism, keeping millennials engaged and why numbers mean nothing.

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Natrel’s charming play

How is the Agropur line gaining double-digit growth in an in-decline market? With diverted budgets, expanded distribution and now an improvised digital-only push.

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Natrel helps players get into the game.

Natrel helps players get into the game.