Articles Tagged ‘natrel’
Natrel aims to offer a ‘touch more’
The Agropur brand has unveiled a new creative platform, positioning itself as a “culinary partner.”
Strategy’s 2017 Nice List: Part 2
From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.
Natrel’s story of ‘intolerance’
The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.
Natrel’s Milk Bar comes to Toronto
The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.
Natrel highlights the diversity of dairy
The Agropur brand gets serious about mac and cheese with an online content hub.
Shopper Innovation Awards: Natrel introduces a world of dairy
The brand partnered with a coffee chain to launch its Montreal milk bar.
Caroline Losson leaves Agropur
The Natrel marketer has moved from milk to coffee, taking a role at Keurig Canada.
Montreal firm takes neuromarketing online
Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.
Marketers of the Year: Modernizing milk
Agropur’s Caroline Losson is on a mission to make Natrel more than just a milk brand.
Advertising by the numbers
Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.
Nutrilait’s new look
The Saputo milk brand takes a simple approach to its new positioning.
Natrel opens a Milk Bar
The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.
The passion of the marketer
Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.
What keeps marketers up at night?
We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.
What keeps Caroline Losson up at night?
The VP of marketing at Natrel chats about the struggle with bilingualism, keeping millennials engaged and why numbers mean nothing.
