Articles Tagged ‘Neil McOstrich’

flood

TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

science centre

Yellow Submarine meets augmented reality

To promote its latest exhibit, the Ontario Science Centre is rocking like a hurricane with a new app.

RayMcOstrich

Telling tales: the power of a good brand story

Cleansheet’s Neil McOstrich on how the great brands embrace storytelling.