Articles Tagged ‘Nestle Canada’

coffeematebliss

Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

Shelley

In conversation with Shelley Martin, CEO of Nestle Canada

Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.

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Nestle Waters names new Canadian president

Adam Graves takes over leadership from the retiring Debbie Moore.

Nestlez

Nestle is looking to get louder

The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

Lean

Nestle freshens up its frozen portfolio

The company tackles a declining category with a new, more “elevated” brand.

Turtles

Turtles targets any time moments

The Nestle brand takes its marketing outside of the holiday season to highlight other year-round occasions.

SmartiesCat

Nestle looks outside the nest

The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.

Converse2

AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

KitKat

Don’t read this Kit Kat story

The Nestle Canada brand tries a reverse psychology technique with its “#nontest” campaign.

Purina

Check it out: Purina reveals pet heroes

Pets and humans are “Better Together,” which is why the brand is giving them an award.

CoffeeCrispCakeBarsHorzSM

Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

Tinder

Brands swipe right

Does tapping into Tinder get you admirers or will consumers spurn your advances?