Articles Tagged ‘neuromarketing’

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Montreal firm takes neuromarketing online

Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.

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Throwback Thursday: Strategy in 2009

For our 25th anniversary, we’re travelling through time. In ’09, Doritos’ Guru chipped in and the industry battled the recession.

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Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.

Entice shoppers with neuro-marketing cues

From exciting the brain with senses to stimulating surprises, Influence Marketing’s Martin Rydlo and Dr. Trina Ghauri suggest cutting through the clutter with these insights.

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Emotion vs logic: How do you decide?

Sometimes the brain knows what the mouth can’t say. True Impact’s Diana Lucaci makes the case for neuromarketing.

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Brains Don’t Lie

Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.