Articles Tagged ‘New Balance’

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How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

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New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.

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New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

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Havas gets integrated with logo refresh

Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.

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New Balance vs. the gym

The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.

New Balance Canada introduces Stride I-D-

New Balance finds your stride

The brand brings its 3D scan experience for runners and other athletes to Sport Chek’s newest flagship.

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New Balance makes a trip to the other Canada

The shoe brand celebrates a pair of sneakers exclusive to the North with a surprise south of the border.

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Brands of the Year: Herschel’s cool factor takes it global

The Vancouver-based brand has the backpack and accessories market in the bag.