Articles Tagged ‘Nexxus’

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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A peek inside Nexxus’ salon strategy

The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.

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Unilever kicks off biggest personal care launch yet

The CPG co is taking advantage of the changing planograms at retail for a big shopper marketing push around its new products.