Articles Tagged ‘nhl’

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Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.

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CASSIES Gold: Bud’s strategy to own the goal

Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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NHL names a new EVP, CMO

Pandora’s Heidi Browning takes the role as the league announces several other executive changes.

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Rethink and Molson pick up Clio Sports Grand Prix

The “Hockey Heaven” campaign was the only Canadian work to take a top prize.

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Habs ranked strongest sports brand in Canada

A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.

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Playmobil to launch NHL line

The toy brand’s first licensing deal is part of its growing marketing presence over the last five years.

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Scotiabank goes north

The bank’s partnership with Project North brings access to hockey for youth in remote Canadian communities.

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Kellogg’s thinks the NHL is grrrrreat

The CPG co brings the nostalgia of Frosted Flakes to the NHL’s adult male audience.

Peter Bolt

Vision7 sets up camp

Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.

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Rogers freezes moments on ice

In its new campaign for the NHL playoffs, Rogers Media is focusing on the special moments that fans connect with most.

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FCB brings in a new CCO for ‘fresh eyes’

Jon Flannery joins the agency to move it in a new direction, while Robin Heisey (pictured) talks about what’s next for him.

Primetime faceoff: CBC 2.0

Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?

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Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

Copied from Media in Canada - NHLLife

L’Oreal on its partnership with the NHL for Men Expert

How the men’s brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.