Articles Tagged ‘Nielsen’

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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How and what ethnic consumers shop

Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Environics Analytics picks up Nielsen’s U.S. location portfolio

The acquisition expands the analytics co’s North American intel.

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Shopper Marketing Forum: Highlights from day one

A house doesn’t make a home, and other key takeaways from yesterday’s event.

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Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.

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How confident are Canadian consumers?

Nielsen looks at areas where spending might dip as the majority of Canucks think the country’s in a recession.

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Consumer confidence up

Nielsen’s latest report shows that globally, consumers are becoming more optimistic on average.

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Canadian retailers rosy on the future

A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.

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Consumer confidence is rising, slowly

Canada begins to rebound from its recent three-year low on Nielsen’s Consumer Confidence report.

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TV viewing by the numbers

Its future might be uncertain, but the medium is far from dead.

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Canadian consumers feel the pressure

Nielsen’s Consumer Confidence Report shows how an economic dip has impacted spending habits.

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Up to the Minute: Corby’s new social AOR

Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.

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Retail trends impacting the grocery business

Get the skinny on Nielsen emerging shopper trends that are set to impact the business before the decade is up.

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A new standard for store brands

Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.