Articles Tagged ‘Nielsen’
How to do cost-cutting right: lessons from P&G
The CPG company continues to post impressive growth in spite of reduced investment in advertising.
Gen Z expect more from in-store
A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.
Canadians spending more at warehouse club stores
Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.
Majority of holiday shoppers plan to spend sensibly
Research reveals holiday spending continues to fall and fewer people are saving up for their expenses throughout the year.
How are LGBTQ+ Canadians spending their money?
A Nielsen report provides insight into the habits of a demographic that spends $3.7 billion on consumer goods annually.
How do you improve customer experience?
An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.
How and what ethnic consumers shop
Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
Environics Analytics picks up Nielsen’s U.S. location portfolio
The acquisition expands the analytics co’s North American intel.
Shopper Marketing Forum: Highlights from day one
A house doesn’t make a home, and other key takeaways from yesterday’s event.
Creating killer branded content: Five lessons from BCON Expo 2016
From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.
How confident are Canadian consumers?
Nielsen looks at areas where spending might dip as the majority of Canucks think the country’s in a recession.
Consumer confidence up
Nielsen’s latest report shows that globally, consumers are becoming more optimistic on average.
Canadian retailers rosy on the future
A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.
Consumer confidence is rising, slowly
Canada begins to rebound from its recent three-year low on Nielsen’s Consumer Confidence report.
