Articles Tagged ‘Nielsen’

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Canadian consumers feel the pressure

Nielsen’s Consumer Confidence Report shows how an economic dip has impacted spending habits.

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Up to the Minute: Corby’s new social AOR

Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.

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Retail trends impacting the grocery business

Get the skinny on Nielsen emerging shopper trends that are set to impact the business before the decade is up.

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A new standard for store brands

Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.

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Wearables on the rise

New survey data shows 18% of Canadians currently own a piece of wearable tech, with 20% looking to adopt soon.

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How Canadians are spending and saving money

Nielsen takes a deeper look into Canadians’ wallets in its Consumer Confidence survey for Q4.

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MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

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Consumers feel good about spending…carefully

The majority of Canadians say they have extra funds to spend, though debt remains the biggest barrier.

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Is it snack time yet?

Who has time for a meal? Consumers are turning to snacks for their nutrition, according to Nielsen data.

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E-commerce by the numbers

How do Canadians stack up in their online shopping habits compared to the global consumer?

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Infographic: Girls just wanna be social

Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.

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Access to clean water top concern for Canadians: study

CSR campaigns helped companies get a 5% sales boost, and other findings from Nielsen’s cause marketing report.

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Canadians open to a sharing economy: study

People are willing to rent out their tools, electronics and even pets to total strangers. What does that mean for brands?

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Expert reviews still most effective at getting buyers

A new study found consumers perceive branded content as less informative than neutral third-party reviews.

Shopper Marketing Forum round-up

From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.