Articles Tagged ‘Nielsen’

Casey Sample Source

SampleSource hires marketing exec for U.S. expansion

Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.

Janine

Building ‘fresh’ into shopper marketing

Shopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.

NeuroFocus

It’s all in your brain: Nielsen opens NeuroFocus offices in Canada

The research co opens up three divisions in Canada to conduct studies on how consumers subconsciously react to marketing and products in stores.

Weitzman

Four ways to fail at shopper marketing

Nielsen’s Neil Weitzman says it’s easy to fall flat if you don’t keep some basics in mind.

HS Nielsen

Nielsen and Hunter Straker to develop shopper marketing metrics

New hook-up aims to boost ROI for CPG cos and retailers.