Articles Tagged ‘Nike’

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Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

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Show your brave face

Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

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Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

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Corner Office Shifts: CEO David Johnston to leave Aimia

A round-up of senior-level executive changes you may have missed.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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Tech in Action: Nike’s AR treasure hunt

An update to the brand’s SNKRS app rewards sneaker heads for going the extra step.

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Check it out: Nike’s non-comeback story

A new Olympic spot profiles one basketball player’s step-by-step return to sport.

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AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.

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Strategy’s 2015 nice list

As we get ready for 2016, the strategy team picks our favourite campaigns of the past year.

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MAOY Bronze: Jungle Media’s nimble advantage

The scrappy young agency’s flexible approach helps it land a Bronze this year.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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When data becomes your friend

With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.

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Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.