Articles Tagged ‘Nike’

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Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

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Corner Office Shifts: CEO David Johnston to leave Aimia

A round-up of senior-level executive changes you may have missed.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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Tech in Action: Nike’s AR treasure hunt

An update to the brand’s SNKRS app rewards sneaker heads for going the extra step.

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Check it out: Nike’s non-comeback story

A new Olympic spot profiles one basketball player’s step-by-step return to sport.

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AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.

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Strategy’s 2015 nice list

As we get ready for 2016, the strategy team picks our favourite campaigns of the past year.

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MAOY Bronze: Jungle Media’s nimble advantage

The scrappy young agency’s flexible approach helps it land a Bronze this year.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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When data becomes your friend

With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.

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Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.

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Nike and Adidas go local

A look at the brands’ down-to-earth running initiatives that skip dialing up the adrenaline.

Cossette and Lg2 pick up Carte Blanche wins

The agencies’ OOH ideas for McDonald’s and Nike have won the Astral competition in Vancouver and Toronto.

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Nike gets Toronto women moving

The brand’s cheeky new OOH campaign has Toronto-specific messaging geared toward the city’s women.