Articles Tagged ‘No Name’

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No Name name checks itself in new campaign

The brand’s meta campaign utilizes its no-frills, direct approach to draw a connection to the simple ingredients in its products.

Unboxed-market

The future shopper is now

Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).

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No Frills: The discount grocer with swagger

As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

Loblaw Companies Limited-Imperfection Moves into the Frozen Aisl

Loblaw extends Naturally Imperfect produce to frozen

The lower cost, oddly shaped produce enters a new aisle following positive customer response.

dave nichol

Former Loblaw president Dave Nichol has passed away

The man behind the grocer’s No Name and President’s Choice labels, as well as the face of the company in the ’80s and ’90s, passed away on Sunday evening at age 73.

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No Name to roll out in-store, digital promotion in 2012

Loblaw’s value brand sums up its appeal with simple math in a new advertising push.