Articles Tagged ‘Nordstrom’

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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Nordstrom launches first national Canadian campaign

The retailer emphasizes the cultural values that have made it feel welcome in the “True Nord.”

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Nordstrom enlists comedians as its latest models

The retailer brings the fun back to fashion to promote this year’s Anniversary Sale.

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Department stores still important for fashion shoppers

Those who are boosting their budgets still frequent the traditional format.

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Your chatbot needs a helping hand: column

Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.

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Why a Chinese New Year campaign is not enough

Focus Communications’ Loretta Lam on why retailers can’t ignore the growing influx of Asian luxury shoppers.

Sherway Gardens Grand Opening Ribbon Unveil.  September 22, 2015. Toronto, Canada. (photo: Vito Amati)

What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.

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The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

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Also trending: Fashion retailers up their game

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

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Nordstrom’s test-and-learn marketing approach

Get a peek into the luxury retailer’s Canadian marcom strategy from “ground zero” in Calgary.

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Hot trends in retail

DDB’s Jason Dubroy examines trends that are burning up the shopper marketing space right now, and what it will mean for retailers in 2014.

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Holt Renfrew to launch new concept store

HR2 is set to open its new store in Montreal in March of 2013, offering discounted designer products.

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Stops, starts and changes; Nordstrom confirms expansion rumours

Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.