Articles Tagged ‘North Strategic’

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

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Big winners and big data

Strategy editor Emily Wexler on how a few AOY winners are upping their analytics game.

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Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

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Canada Goose gets emotional

Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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Airbnb chooses North Strategic

The online room rental service makes North its first agency partner in Canada.

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Aldo tries on North Strategic

The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.

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Sport Chek adds mystery to back-to-school

The retailer is pushing into the BTS battle with a school locker students can actually get excited about.

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Three nods for Canada in PR and Creative Effectiveness

Campaigns for McDonald’s, Tourette Syndrome Foundation of Canada and Canadian Tire stand a chance at winning a Lion on Monday.

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Sport Chek laces up for a social campaign

The sports retailer is aiming to connect with runners via a socially-fuelled campaign.

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Samsung’s #TrendingNow

The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.

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Shopper Innovation Awards: Sport Chek runs a social strategy

The sports apparel retailer wins Gold for developing a “Social Flyer” to reach young shoppers.

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Marketers of the Year: Lucile Bousquet shows her game face

Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.