Articles Tagged ‘Nutella’

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Shopper Innovation Awards: Nutella adds a little joy

The brand promoted life’s simple pleasures by subtracting carbs and adding a “spife.”

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Is stand-alone retail the next CPG frontier?

Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.

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Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Nutella hits the road

The brand’s latest experiential play takes celeb chef Stefano Faita on a food truck tour.