Articles Tagged ‘Ogilvy’

Screen Shot 2016-10-26 at 2.34.06 PM

The Contenders: Creativity for a cause

Our look at this year’s award show favourites continues with feel-good campaigns that might warm judges’ hearts.

shutterstock_378224113

Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

hollandbloorview

Reframing issues, changing minds

Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.

shutterstock_365048564

Ogilvy & Mather announces global restructuring

A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.

Cadbury_Darren Goldstein_Toronto

Cadbury brings joy back to the holidays

How the brand is driving local relevance and trying to stay top of mind this December.

timscupgooddeeds

Tim Hortons takes good deeds national

The QSR is bringing its holiday campaign on the road.

Hellmann's

Hellmann’s shows off its origins

A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.

Respect_new2

Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

enRoute Print Ad

Amex opens up the front of the line

The company is giving entertainment perks to non-cardholders to attract new members.

Catherine and Ian

Zulu’s new content-creating creatives

ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.

Screen Shot 2015-11-04 at 10.36.23 AM

Watch all of the AOY videos

The shortlisted agencies show us the funny in videos created for strategy‘s Agency of the Year Awards gala.

NABOB- Pumpkin Picket 2

Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

shutterstock_229761016

Up to the Minute: New COO at Famous Folks

Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.

Hellmanns_stills_000001[1]

Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

Mothers

Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.