Articles Tagged ‘Ogilvy’

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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CASSIES Gold: Amex turns envy into instant sales

From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.

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CASSIES Silver: Heart & Stroke brings home increased donations

The charity shared survivors’ stories to highlight the impact donors can make.

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Will this year’s Roll Up The Rim campaign be a winner?

It’s all about the prizes for the annual Tim Hortons push by Ogilvy.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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Red Lion caps off hiring spree

It’s not just about hiring marcom folks, president Matt Litzinger says of his new staff. He wants solution providers.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.

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Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

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AToMiC Awards: Experiential, getting physical to get attention

From pop-ups to rotting fingers and ghosts, these winning campaigns found new ways to reach consumers.

Beauty at any age

An upcoming fall campaign from Dove will hone in on how women feel about their age.

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Ogilvy takes two Webby Awards

Zulu Alpha Kilo and Lowe Roche will also take home prizes at the 18th annual award show later this month.

Cause + Action Awards: Dove hangs self-esteem issues out to dry

With its dramatization of stats via 3D billboards, the brand’s work to encourage self-confidence secured its win.

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Nabob mocks the fixings

The Kraft brand is targeting those who prefer substance over style with its new “Respect the Bean” push from Ogilvy.