Articles Tagged ‘Ogilvy’

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Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

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Amex opens up the front of the line

The company is giving entertainment perks to non-cardholders to attract new members.

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Zulu’s new content-creating creatives

ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.

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Watch all of the AOY videos

The shortlisted agencies show us the funny in videos created for strategy‘s Agency of the Year Awards gala.

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Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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Up to the Minute: New COO at Famous Folks

Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.

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Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

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Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

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Up to the Minute: Ogilvy wins RCMP biz

Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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CASSIES Gold: Amex turns envy into instant sales

From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.

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CASSIES Silver: Heart & Stroke brings home increased donations

The charity shared survivors’ stories to highlight the impact donors can make.

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Will this year’s Roll Up The Rim campaign be a winner?

It’s all about the prizes for the annual Tim Hortons push by Ogilvy.